Vibovit Farm Launch Campaign

We were tasked to launch a new product line of children's multivitamins, Vibovit Farm, in the Slovak and Czech markets.

Let's start with the basic idea. 3D farm animals will be our main stars.

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We would also need a new style packaging.

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And, with it, lots and lots of other propagation materials.

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Next. A TV commercial.

The Concept is very simple. Animals are playing at kitchen table, while remaining invisible to adults. For the record, sugar cubes have been replaced with a banana as a healthier option :)

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Enjoy the final TV commercial.

 

Conclusion

After we launched the campaign sales sky-rocketed. By Christmas time, every second sold multivitamin was Vibovit.

 

2016 Christmas packages

To boost sales even more we created a special Christmas package with toy lamps for kids.

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2016 Christmas package TV commercial

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2017 Christmas packages

Toy lamps on skis.

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2017 Vibovit Christmas package TV Commercial